Leadership Team

Jamie Crosbie – CEO and Founder of ProActivate

Certified Peak Performance Mindset Speaker

An accomplished senior executive with more than two decades of success across sales, sales leadership, talent acquisition and management, Jamie Crosbie is an inspiring and powerful speaker. Jamie understands the complex interplay of strategic scale growth, lead generation, market analysis, sales and business development because she has been there, in the sales management, talent recruitment and training trenches.

Author of “The Power of 2, Exponential Sales Leadership”, Speaker specializing in Peak Performance Mindset within Sales Organizations, Expert in Sales and Sales Leadership Talent Acquisition, Sales and Leadership Training.

Jamie’s company consults in top sales talent acquisition; strategic planning and executive leadership; business development strategy; and Peak Performance Mindset® Workshops. Having served as Vice President of Training and Development and Sales at Career Builder, as well as being a co-founder of ProActivate, an elite sales staffing company, Jamie understands how to motivate, shape and lead successful teams.

She has been conducting Peak Performance Mindset Workshops nationally for companies like Armstrong Relocation Services, Superior Hire, Encompass Home Health, High Profile Staffing, TelePacific, Santander, EBSCO Research and Free Range Concepts. Post- Workshop evaluations have proven that these companies set new sales records, collaborated more effectively, and embraced a more focused and positive sales environment.

Jamie was responsible for leading 50-85% annual revenue growth with oversight of >80-person sales team while managing $35MM operations; driving top sales training, development, and productivity for half of enterprise’s U.S. sales organization; defining, assessing, profiling, and acquiring targeted best talent for domestic and international sales organizations.

A Certified Peak Performance Mindset Speaker, Jamie understands how to leverage her extensive experience to help your team go higher and accomplish more.

Simply put, Jamie teaches everyday people to live uncommonly successful lives. Whether you are seeking individual coaching to improve your focus, live more fully or achieve your goals, or you are looking for ways to inspire and empower your team, you owe it yourself to learn from this revolutionary mindset workshop.

When it comes to selling, you need to be able to connect with clients on a human level, while still showing them how your product solves a problem in their world.

Jamie is an acknowledged expert in this area. She has the ability to transfer her skill set, her passion and her sales knowledge to others via team workshops that work.

Let Jamie ignite your team in a way that helps you reach, and even exceed, your sales benchmarks.

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Rachel True – Chief Operating Officer

Rachel joined ProActivate with over 15 years of experience in business operations. After successfully serving as Vice President of Operations leading the Talent Management Team, Rachel has recently transitioned to Chief Operating Officer. Rachel ensures the smooth operation of the daily and weekly talent deliverables, while keeping a close watch on all the daily tasks of the Talent Management Team.

She reports directly to the President of the company and maintains continued communication with ProActivate’s clients to ensure that their needs are met. Rachel is responsible for ensuring client satisfaction, client retention, helping to find new clients and providing world class service.

Prior to joining ProActivate, she served as the Director of Associates Development, where she mentored remote associates with all set-up functions including lead database management, marketing materials, and professional development. Rachel received her Bachelor’s Degree from University of Kansas with Dual Majors of Psychology – Human Development and Family Life.


Colleen CarrollColleen Carroll – Director of Marketing and Client Relations

Colleen has been with the ProActivate team since 2011. She brings 6 years of experience of managing client relationships to ensure exceptional service levels. She attended college at Letourneau University.
Colleen’s has a passion for taking ProActivate’ s business to the next level and ensuring our internal team has what they need to be successful in order to serve our clients as trusted advisors.

She enjoy’s making an impact in candidates lives, careers and helping them achieve their goals She feels that her role allows her to have a positive impact to both candidates and clients. She really enjoys impacting revenue and productivity when working with clients.

Colleen grew up in Longview Texas and now resides in the DFW area. She is married to her best friend and is a devoted mom to her son and daughter. She is actively involved in her community, attends book clubs, bible studies and enjoys spending her free time with friends and family.